Accessibility Playbook
An end-to-end toolkit to equip destination organizations on their accessibility journey
The Accessibility Playbook helps your destination move from compliance to a competitive edge.
In partnership with Destinations International, TravelAbility has created a customized Accessibility Playbook designed to assist destination organizations and their local stakeholders in developing and implementing practical accessibility strategies and initiatives, enabling them to better welcome and accommodate people with disabilities within their destination.
A Playbook Built for Destination Leaders
The Accessibility Playbook is a practical guide centered on the real visitor experience. It provides the strategies and tools destinations need to align partners, inspire action, and create more seamless, welcoming experiences for all.
The fully reimagined 2026-2027 edition is the most comprehensive yet, featuring six all-new, in-depth sector guides for industry-specific stakeholders. Combined with the latest research, actionable frameworks, and real-world examples, the Accessibility Playbook moves beyond theory to help destinations and industry partners turn accessibility into meaningful, measurable progress.
New additions expand the Playbook’s impact:
- Industry-Specific Sector Guides – Tailored guidance across airports, accommodations, restaurants, attractions and outdoor experiences, meetings and conventions, and for city managers.
- Vision 2030 Framework – Understanding the economic influence, travel potential, and evolving needs of older adults as destinations prepare for a future where accessibility is central to the visitor experience.
- Longwoods International Market Research Data – The largest and most comprehensive study of the American accessible traveler ever conducted, delivering fresh data on the size, spending power, behaviors, and preferences.
- Visitor Experience Strategy – Tools to design seamless, welcoming moments across the entire traveler journey, from initial research to final departure and beyond.
- Content & Marketing Strategies – Guidance for communicating accessibility authentically and effectively.
- Plug & Play Accessibility Catalog – A curated directory connecting destinations with trusted accessibility partners.
Together, these additions give destination leaders everything they need to turn accessibility into action and advantage.
What Makes the Accessibility Playbook Unique?
Actionable Framework
Leverage deep insights to create welcoming experiences for travelers of all abilities and ages.
From Destinations to Stakeholders
With hundreds of resources, tips, use cases, and links, destinations are encouraged to present this Playbook to their local partners and create stronger alignment.
Customizable Components
Personalizable components to share with industry stakeholders and in state and provincial co-op models.
AI Companion
Powered by UnchainedAI, use this tool to implement accessibility strategies and collaborate across your organization.
“I was just startled by how incredibly comprehensive the Playbook is.”
ADAM BURKE
CEO
Los Angeles Tourism and Convention Board
Pricing and Purchase
Purchase includes two-year subscription access to the Playbook and unlimited access to the AI Companion.
Under $500,000 Annual Operating Budget
US $2,500
$500,000-$1M Annual Operating Budget
US $5,000
1–5 Million Annual Operating Budget
US $7,500
5+ Million Annual Operating Budget
US $10,000
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Destinations Using the Accessibility Playbook
