2030 Vision: Welcoming the Aging Traveler 20 min Removing Friction, Expanding Possibilities: Research on Accessible Travel Among Adults 50-Plus; 30 min What Senior Travelers Need; 15 min The Aging Traveler: Cane-Friendly Tourism from Accessibility Leader; 10 min Aging Untold: How A New Hit Talk Show Unlocks the Boomer Travel Market for Travel Marketers

Removing Friction, Expanding Possibilities: As the population ages, more travelers are navigating mobility limitations, chronic health conditions, sensory impairments, and other accessibility needs. Yet these travelers remain highly engaged in leisure travel and increasingly seek meaningful experiences, including destination-based events and adventure travel. AARP's 2026 Travel Trends study and new research from Humantel on event and adventure-based travel explores how they plan trips, navigate barriers, and seek meaningful experiences. Attendees will gain insights into opportunities for creating more accessible, inclusive, and traveler-centered experiences among the 50-plus.

What Senior Travelers Need: Senior travelers are an increasingly important part of the travel market, but their needs and expectations can vary widely. This panel brings together senior travelers and industry voices to discuss what makes travel easier, more comfortable, and more enjoyable, from transportation and accommodations to attractions, information, and the overall travel experience.

The Aging Traveler: Cane-Friendly Tourism from Accessibility Leader: This session explores the real-world experiences of a traveler who relies on a mobility cane. TravelAbility sits down with an active cane-using traveler to explore what turns a trip into a seamless success or a painful ordeal, including surface dynamics, pedestrian obstacles, stamina, and practical itinerary design.

Aging Untold: A case study from Gray Media’s Aging Untold, a talk show focused on the experiences and interests of the baby boomer market. The session explores how this media platform can help marketers better understand and reach older travelers and shape campaigns that resonate with them.